SEO and AI digital marketing agency returns to its legal industry roots under Founder & CEO Gerrid Smith
United States, 15th May 2026 — Fortress, an SEO and AI digital marketing agency, today announced that it is now accepting new clients exclusively from the legal industry. The shift reflects rising demand from law firms and the deep legal-vertical expertise of the agency’s leadership team. Existing non-legal clients will continue to be served without disruption.
Founder and CEO Gerrid Smith brings more than 20 years of digital marketing experience and over 12 years working specifically with law firms. He previously founded Black Fin, a well-known legal marketing agency, which he sold in 2020. Six years later, sustained demand from attorneys seeking results-driven SEO and digital strategy has drawn Smith and his team back to the vertical they know best.
“I built Fortress into a strong agency across multiple industries, and the legal work kept finding us along the way,” said Gerrid Smith, Founder and CEO of Fortress. “The timing is right to lean back in. Law firms want strategic, measurable marketing, and that’s exactly the work our team has spent more than a decade mastering. Refocusing Fortress on the legal industry lets us go all in on what we do best.”
Smith is joined by Lisa Carter, VP at Fortress, who worked alongside him at Black Fin before its sale. Together, they have spent more than a decade refining what works for law firm marketing, from local SEO and AI-driven search optimization to content strategy, technical audits, and link building tailored to competitive practice areas.
“Most agencies treat law firms like any other local business with a bigger budget,” Smith added. “That’s how firms end up with compliance violations, wasted ad spend, and rankings that never materialize. Legal marketing has its own rules, its own search behavior, and its own competitive dynamics. Firms deserve a team that has lived inside those realities, not one figuring it out on their dime.”
Fortress has produced results for firms across personal injury, criminal defense, family law, and estate planning practices. While Fortress does not publicly share its client list, the team is available to discuss specific case results and methodologies during consultations.
About Fortress
Fortress is an SEO and AI digital marketing agency now focused exclusively on serving law firms. Led by Founder and CEO Gerrid Smith, the team combines over a decade of dedicated legal marketing experience with a results-first approach to SEO, content, and online visibility. Learn more at fortressgrowth.com.
Media Contact
Organization: Fortress
Contact Person: Gerrid Smith Founder and CEO
Website: https://fortressgrowth.com/
Email: Send Email
Country:United States
Release id:45083
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